Problem: Currently, Front's built-in "Reply Time" measures the duration from when an inbound message arrives to when the outbound reply is sent. While this provides a strong customer-wait-time perspective, it does not accurately measure individual teammate performance or response efficiency once a ticket is assigned to them.
In many workflows, messages sit in unassigned inboxes or are routed through triage teams before being handed off to a specific agent. Measuring response time from initial arrival penalizes the assigned teammate for time the message spent waiting to be assigned.
Requested Solution: Add a native metric in Analytics/Reports that measures "Time to Reply from Assignment" (or "Assigned-to-Reply SLA").
Specifically, this metric should calculate:
Start timestamp: The moment a conversation/message is assigned to a teammate.
End timestamp: The moment that assigned teammate sends their outbound response.
Value / Business Impact:
Accurate Teammate SLAs: Evaluates agent efficiency fairly without skewing metrics based on triage delay.
Better Operations Insights: Helps distinguish whether response delays are happening at the routing stage or at the individual agent level.
Reduces Manual Workaround: Eliminates the need to export CSV conversation logs and manually cross-reference assignment event timestamps outside Front.
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This is an obvious oversight for standard business outside of call center type operations that should be prioritized.