Currently when Application Objects use the "Transform URLs into an application object" option, they can only match plan URL content.
For example, and AO detecting URLs with https://example.com/user/:id, would match Mathilde's profile, but not Laurent's in the example below;
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Take a look at the following profiles;
Mathilde - https://example.com/user/123
Laurent - user profile
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The URLs are both valid and match the specified pattern, but because Laurent's is hidden in a hyperlink, it is not accessible to the AO.
Allowing matching on plain and hyperlinked URLs should increase the utilization and match success on AOs.